Privacy Policy

At M50 Road Info, we are committed to protecting your personal data while delivering guidance for E‑toll, car tags, and toll gates related to the M50 in Ireland. This Privacy Policy explains what we collect, how we use it, and the choices you have. It applies to our website, communications, and tools referenced on our pages.

Information we collect. We may collect: contact details (name, email, telephone), vehicle context you provide (such as vehicle type or commute patterns), and usage data (pages visited, interactions, device and browser metadata). Some information is collected directly when you submit a form or contact us, and some is gathered through analytics that help us understand aggregated usage and improve reliability.

Lawful basis and purposes. We process personal data to provide requested information, answer queries, send service updates you opt in to receive, maintain security, and comply with applicable legal requirements in Ireland and the EU. Our lawful bases include consent, legitimate interests in operating and improving our services, and compliance with legal obligations such as record keeping and responding to requests from competent authorities when required by law.

How we use data. We use contact details to respond to messages and deliver requested materials. With your consent, we may send helpful reminders about payment windows, tag setup tips, and updates to M50 tolling rules. Usage data helps us measure performance, detect errors, and prioritize improvements. We do not sell personal data. Limited sharing may occur with service providers that host our site, deliver email, or process analytics under agreements that restrict use to our instructions and require appropriate safeguards.

Data retention. We keep personal data only as long as needed for the purposes described or as required by law. Retention periods vary based on context and obligations, after which data is deleted or anonymized. If you unsubscribe from updates, we keep minimal records to respect your preference.

Your rights. Subject to applicable law, you may request access, correction, deletion, restriction, portability, or object to certain processing. You can withdraw consent at any time where consent was the basis. We will respond within a reasonable timeframe and aim to resolve concerns efficiently. If you believe your rights were not respected, you may lodge a complaint with the Data Protection Commission in Ireland.

Security. We implement administrative, technical, and organizational measures designed to protect personal data, including encryption in transit, access controls, and audit practices that reduce risk. While every effort is made to safeguard information, the internet involves inherent risks; please share only information necessary for your request.

International transfers. If data is processed outside the European Economic Area by our providers, we require appropriate safeguards such as Standard Contractual Clauses and proportional security controls.

Children’s information. Our content is intended for motorists and related stakeholders. We do not knowingly solicit data from children. If you believe a child has provided data, contact us and we will address it promptly.

Changes. We may update this Policy to reflect improvements, regulatory changes, or operational needs. Material changes will be highlighted on this page with an updated effective date.

Contact. For privacy requests, email m50tollroad.com@gmail.com or write to us at 24 Baggot Street Lower, Dublin 2, D02 P590. Please include sufficient details to verify your identity and process your request securely.

Effective date: 01 January 2025.